To convert these engagements into sales, brands should leverage the content generated by their Instagram community on channels other than Instagram (UGC). Leverage existing high-quality engagements to scale Many brands and influencers have developed strong Instagram followings with compelling and immersive content. Brands should also boost the impact of these partnerships by creating a shoppable Instagram specific to each influencer. Throughout 2019, brands should diversify their use of nanoinfluencers to reach a broader range of consumers with highly targeted content. Similarly, influencers more broadly should stay true to the persona that drew their followers in the first place by only taking on partnerships that make sense.
They're essentially word-of-mouth marketing at scale. Above all, nanoinfluencers show how authenticity can help branded content resonate with followers and can provide a template for posts in the year ahead. Further, brands can leverage high-quality nanoinfluencer content on their own channels for additional engagement. The growth of this subset shows that brands are beginning to compete for smaller and smaller slices of consumers and that influencers have more opportunities for brand partnerships. In fact, Nielsen found that 83% of consumers prefer recommendations from friends and family over other forms of advertising, and nanoinfluencers essentially practice a heightened form of word-of-mouth advertising. A post from a nanoinfluencer may have less reach, but it can have a higher conversion rate. These hyper-niche users have more authentic relationships with their followers than larger influencers and they can be easier to work with, according to the New York Times. Throughout 2018, brands moved beyond partnering with influencers and microinfluencers to leveraging nanoinfluencers - users with less than a thousand followers. Here are three ways to drive meaningful engagement from Instagram. With more than 1 billion monthly users on Instagram, 72% of whom have bought a product they saw on the platform, brands and influencers have an opportunity to profit in a crowded space by doubling down on meaningful engagements. This preference for authenticity shows that consumers are both comfortable with brand storytelling, and are likely to turn engagements into potential purchases.
In fact, 74% of Instagram users are willing to start relationships with brands that care about more than their bottom line, as evidenced by the content they produce and their integrity over time. Individuals interact with this content because it’s authentic, visually engaging, and relatable.
The platform breaks down barriers between brands and individuals, as brand posts and stories seamlessly enter a user’s feed.
Instagram customer service 2019 full#
The ingredients for making 2019 a year full of lasting engagements are readily available and can be easily incorporated into larger social strategies. If we can’t trust follower count as a key indicator for brand and influencer impact, what actually matters now? For brands and influencers looking to stand out on the popular platform, creating meaningful engagements with their Instagram community should be the main priority. This tactic grows the page size at the expense of long-term engagement and can set a brand or influencer up for disappointing results in the future. In the push to build an Instagram audience, many brands and influencers cut corners by purchasing fake followers that artificially inflate page numbers. Instagram follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters.
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